A spirit-driven outdoor outfitter in northern Michigan. I built the entire company from the ground up: the brand name and story, the logo mark, the color palette, the website, the booking system, the waiver flow, and a private staff dashboard. Ojibwe for wind.
A Manistee riverfront restaurant, rebuilt under new ownership. I designed the homepage, the challenge page, and the wall of success, and shot the custom golden-hour hero photo the whole site is built around.
A private utility app I built for a local online auction team that was spending days retyping handwritten sale sheets and matching item photos to inventory rows by hand. Drop N Copy uses AI to do both jobs at once. It reads the handwriting off the page and pairs each entry with the right photo automatically. Two tools live inside one workspace. Retype Only turns a handwritten sheet, photo, PDF, or document into a clean CSV ready for Excel or Google Sheets. JnJ Sale Builder takes the sheet plus the item photos and returns an import-ready zip with every photo already matched to the correct row. Everything runs in the browser and stays on the device, so client data never leaves. Early in training, the app is already running at a 300% production-rate increase. Once staff are past the learning curve, that number is projected to climb past 500%.
300%Production rate increase at start of training
500%+Projected once past the learning curve
1 person, 1 dayFor a 750-entry sale (was 2 people, 2 days)
AI IntegrationHandwriting extractionPhoto matchingCSV exportPassword-gatedAuction workflow
01Login · Password Gate
Staff-only workspace.
02Workspace · Two Tools, One Screen
Handwriting read. Photos matched.
Project 04
Touch of Clean.
A residential cleaning company in Manistee. I built the whole site, the wordmark, and the soft rose and slate blue color story around one idea. Cleaning done with a thoughtful touch. Every service, every included task, every prep step, and every town Gia serves is laid out so a new client knows exactly what they are getting before they call.
2Featured screens
8Towns served
End to endDelivered
WebsiteBrand identityWordmarkService copyLocal SEO
01Homepage · Hero
A cleaning brand with a soft edge.
02Services · What we do
Four services, no guesswork.
05Reviews
What clients say.
Notes from people I have worked with. I read new ones and post them here within a day.
Leave a review
Worked with me? Tell others what it was like. Reviews are read before they post.
That’s the gallery
Yours could be next.
Room for a few more this year. If you run a small business and need a website, a brand refresh, or a tool that saves your team time, tell me what you’re working with.
